Communiating for Social Impact
Role Modelling through Stories
Objective
Make a large scale difference in society by empowering youth through skilling and livelihood.
Spread awareness on importance of skilling as a sustainable means to livelihood.
Solution
Creating role models and building an emotional connect through narrative and graphic success stories. A collection of inspirational stories about 50 women – ‘Honor Her Hunar’ – was launched on International Women’s Days 2015 by the then Minister of Skill Development & Entrepreneurship at an event hosted by National Skill Development Corporation.