Case Studies

Communicating for social Impact
Story-based Learning
Accelerated and Integrated Learning


  • Transform the lives of India’s 23 lakh street hawkers by educating and certifying them on food safety, hygiene and sanitation
  • Improve the quality and hygiene of street food
  • Reduce food borne diseases.


The captivating story of Mr Toons: A street hawker who transformed his life, shares his 3 Success Mantras

    • One-hour Module-in-a-Box Facilitator-led Training program
    • Captivating, short and crisp video, with voice over, interspersed with engaging activities
    • Immersive, memorable, contextual, story-based learning
    • A balance of emotion with rational facts
    • Easy implementation on a large scale for high social impact
    • Effortless translation to multiple languages


This simple, seamless, scalable solution has been successfully piloted among over 20,000 street hawkers in Delhi, as a part of Project Clean Street Food, launched by FSSAI (Food Safety & Standards Authority of India) in collaboration with the flagship PMKVY program (under the aegis of Ministry of Skill Development & Entrepreneurship).